Rhetorical Analysis- Persuasive Sales

ADT Home & Business Security Systems

~WATCO: What are the consequences of going purchasing/installing a home security system on feeling safe and having a peace of mind?
Enthymeme (Claim): Having ADT to back you up whether it be burglary, fire/flood, or another emergency will help a homeowner to not worry about security or leaving their home and loved ones as they're away.
Assumption (Reason): The security system that can be installed is simple and easy. The equipment is free, the company guarantees the coverage of damaged/lost possessions should their system fail.

~Audience: The audience is adults ages 35-80+ who are most likely living in a nicer home/living in a high crime or rough area. Usually, bigger homes which have families or elderly people are more targeted by security systems sales.

~Goal: To place the ADT sign in the front of the house. This gets the customer an entire security system installed in their home with no charge for equipment. Just an installation fee, and connection charges. The sign also serves as an advertisement to others passing by .

~How & Why: ADT is one of the leading security systems in the Unites States. They work with local companies to to hire salesmen and installation crews to handle things locally. ADT partners with GE for some of their equipment.
Typically, the equipment which is usually about $2,000 is free to the customer. They pay about $46 dollars/month for the service, plus a $100 up-front for connection/installation. By allowing a blue stop sign with "ADT" on it, the homeowner will have better chances of warding off unwanted bandits while other who notice it can see which security system is being represented.
The salesman first complimented me on my home and eventually got around to who lives here. He caught my attention and stirred up emotions regarding the safety of the household.
Also, the pitch seemed logical because it was simple paperwork, it seemed inexpensive, and the firm provided direct contact information to the local serviceman should there be any issues. ADT being one of the largest-known companies for security, instills even a greater trust that my possessions would be safe.This was sufficient enough for my concerns.
As far as accuracy, the salesman gave me a good analysis of my home where he explained just what is done to windows and doorways, and the control panel that would be installed.
It was relevant to me since there have been recent burglaries in my town (it happens all over). He stressed how worry-free I'd be and how if the system were to fail, they would guarantee replacement down to the last penny.

~Effective: The salesman had many good things to say, and I suppose that in certain areas it would be rather stupid not to have a security system because of so much theft (For example- in the urban areas of big cities like Mesa, AZ every house along a street I was riding by had and ADT sign in front of it).
However, even though there were no major up front costs, I knew I wasn't in a financial position to pay the monthly service charge. I did keep their contact information if I change my mind in the future.
One thing I might add in effectiveness is their approach. Sometimes it's very private an intruding for a door salesman to come to one's home. But it would be even harder over the phone, and I can't think of any alternatives to this approach. I guess why it's the personality and smoothness of the salesman, and the audience's (customer) mood at the moment whether they want to give him a shot and listen to what they have to offer.


Please note- I do know some people who are in sales, this analysis by no means demerits their occupation or my attitude toward them.