Rhetorical Analysis- Commercial

Carnival Cruise Lines
To see this commercial click here or here.

~WATCO: What are the consequences of going on a carnival cruise on being able to bust out of the norm an feel like a kid again?
Enthymeme (Claim): Going on a cruise will allow you to forget your adult responsibilities and to play and enjoy life as you did as a child.
Assumption (Reason): A Carnival cruise gives you the feeling to do as you wish; as if you were able to participate in the bashing of the World's Largest Pinata which every child imagines.

~Audience: The audience is adults ages 35-65 who are tired of working at their jobs and need a vacation, or who are retired and want to have fun and fulfill their childhood dreams.

~Goal: Carnival who is sponsoring the World's Largest Pinata is trying to get the participants to let loose and join them in a cruise with Carnival. They're all about fun, and there is "Fun for All."

~How & Why: Carnival is one of the largest public names for cruise lines, and they're known to have themed ships to satisfy many tastes (ethos).
Also, the joy and fun of breaking open an enormous Pinata in the middle of town can only be part of what Carnival still has to offer on their cruises. More fun is yet to come (pathos). It's a sufficient idea because it was not merely a message of how fun a Carnival Cruise can be, but they back it up with a preview of the pinata, to get out of the norm, go crazy, take a stab at it, and have fun. It's a typical message because almost anyone who would take the time from regular life to relax and play on a cruise, would also be one to go out on the street watching and wanting to whack the giant pinata.

~Effective: As the end of the commercial claims, "Fun for all, all for fun," there are many options Carnival can satisfy you with. It seems almost like a guarantee statement of, "Whatever you picture as being fun, we can accommodate you." For this audience, it's effective on waking up the individual to enjoy life from time to time. Take a cruise with Carnival.

If you'd like to see an additional commercial featuring giant beach balls being dropped from buildings onto the public streets below please click here.

Video- courtesy of Carnival Cruise Lines
REALLY- both the pinata and the beach ball stunt broke world records which earned them more recognition, and Carnival got free TV time out of it.